A New Day

A New Day, the first of our hemp rug collections, was inspired by the landscapes which nourish and protect us.

We shot lookbook over the course of a weekend in the Catskill Mountains. It seemed appropriate to shoot our first collection of rugs made from a truly sustainable fiber in a sustainable home, and luckily we found an A-frame hunting lodge from the 1960s which had recently been updated by its new owners to include solar panels and rainwater collection. 

Our photographer Clément captured some shots around the house and porch the first night just before the light ran out. The next morning, taking advantage of the cabin’s abundant light, he began shooting still clad in (vintage Dior) pajamas as the rest of us breakfasted and our babies swayed to the Sesame Street theme song.

Photography: Clément Pascal